Privacy Policy

This is the Privacy Policy of Celerity Limited (herein after referred to as the ‘Company’, ‘Celerity’, ‘us’, ‘we’ or ‘our’).

Our registered office address is: 11 St George’s Court, Kirkham, Preston, PR4 2EF.
Company Registered No. 4475496
ICO registration No. Z2340922

We are a Data Controller and a Data Processor.

Data Controller – we determine who we collect and process personal data from, the way we collect personal data and the purposes for processing the personal data.

Data Processor – we process personal data on behalf of data controllers, when instructed and contracted to do so.

Where We Get Personal Information From

Directly from you

• When you subscribe to our newsletter.
• When you download information from either our website or blog.
• When you initiate communications with us using any method.
• When you give us feedback.
• When you request a quote from us.
• When you place an order with us.

Publicly available sources

• Your company’s website.
• A publication released by your company.
• Social media websites, such as LinkedIn or Facebook

Providers of Marketing Lists and other Personal Information

• ProspectaBase – CPB UK Ltd
• BiP Solutions Ltd
• Prospect Global Limited T/a SOPRO

We try our very best to ensure we only contact people who may be interested in hearing about our product and service offerings but, as our business is 100% run by people, there is always the small possibility of someone making a genuine mistake, for example – if we obtain contact details from social media profiles which have not been updated, this could lead to us contacting you in error.

If you do not wish for Celerity to use your personal information for marketing purposes, just let us know. You can do this at any time by opting out, unsubscribing or by asking us to stop – we will stop immediately.

Our reasons for processing your Personal Information

Marketing

Celerity would like to send you some information about the products or services it offers – this is done under the lawful basis of Legitimate Interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are:

• Celerity has a legitimate interest in contacting IT decision makers who would find, or potentially find, our products and services useful to their business based on their type of business, previous orders and/or the use of social media or Celerity’s website.

For this purpose, we collect or use the following personal information:

• Name and contact details.
• Marketing preferences.
• Purchase or account history.
• Website user journey information.
• IP address.

We might send you marketing information where:

• You have asked us for information on any of our products or services.
• You are an existing customer.
• You are a prospective customer, based on your job role or position within a company, where we genuinely think you would have a reasonable amount of interest in the products/services we offer, and your contact information is publicly available.

We might also send you marketing information where:

• You have subscribed to receive our newsletter

If you choose to positively Opt-In to receive marketing information from Celerity, we will do this under the lawful basis of Consent– we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
We do completely understand that some people may change their minds and, others simply may not want to receive these emails, so if you would rather not, that’s absolutely fine.

You have the right to opt out of receiving marketing emails, at any time. You also have the right to withdraw your consent for the processing of your personal information for one or more specific purposes at any time, without affecting the lawfulness of processing based on your consent before its withdrawal.

You can Opt-Out by unsubscribing from our mailing list by clicking the link, HERE. There are also links to ‘Unsubscribe’ at the bottom of every marketing email we send out – making it easy to remove yourself from our mailing list.

Data Retention

We will retain your personal information for the purpose of marketing until you opt out by unsubscribing – you can do this yourself or, ask us to do this for you.

Prospective Customers

If you ask Celerity to provide a quote for products/services, we will need to process some of your personal information to provide the quote to you – this is done under the lawful basis of Performance of a Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.

This personal information will be:

• Your name (first and surname)
• Job Role/Position.
• Your email address.
• The name of the company you work for.
• Your contact telephone number.
• Credit history and credit reference information.

Data Retention

If you decide not to progress our quote through to an order, we will retain your personal information for twelve (12) months following the date of the last iteration of our issued quote. At the end of this duration, we will destroy your personal information and remove you from our system.

Existing Customers

We process your personal information if you are an existing customer, for the purpose of providing and improving our products and services to you – this is done under the lawful basis of Performance of a Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.

This personal information will be:

• Your name (first and surname).
• Your job role/position.
• Your email address.
• The name of the company you work for.
• Your contact telephone number.
• Transaction data (including details about payments to and from you and details of products and services you have purchased)
• Credit history and credit reference information.

Customer Case Studies

As an existing customer of ours, we may ask you if you would be willing to provide our business with your feedback for use in a Case Study, this will relate to a product and/or services project that has been fulfilled for you/your business, by Celerity – this is done under the lawful basis of Consent.

If you are willing to provide feedback for the purpose of a written case study, we will ask you to consent to Celerity processing the following personal information for promotional purposes:

• The name of the company you work for.
• Your name (first and surname).
• Your job role/position.
• Your photograph.

If you are willing to provide feedback for the purpose of a video case study, we will ask you to consent to Celerity processing the following personal information for promotional purposes:

• The name of the company you work for.
• Your name (first and surname).
• Your job role/position.
• Your video case study.

Data Retention

We will retain your personal information as an existing customer, for the duration of the business relationship between us and your company, plus 6 years. At the end of this duration, we will destroy your personal information and remove you from our system.

Sharing Your Personal Information

Celerity will only share your personal information where there is a lawful basis for us to do so.

We will share your personal information with our suppliers and providers where they are required to facilitate fulfilling your order, for the purpose of us providing your products and services.

We will also share your personal information with professional or legal advisors and with any other organisation we are legally obliged to share personal information with.

Celerity will share your personal information where required, in relation to any legal obligation it has.

Sharing Your Personal Information Outside The UK

Where necessary, we may transfer personal information outside of the UK. When doing so, we comply with the UK GDPR, making sure appropriate safeguards are in place. For further information or to obtain a copy of the appropriate safeguard for the transfer below, please contact us using the contact information provided at the end of this Privacy Notice.

Recipient Organisation

• Fresh Works.

Category of Recipient

• The company provides cloud-based tools for our Intuition IT service management.

Country the personal information is sent to

• Germany.

How the transfer complies with UK data protection law

• The country or sector has a UK data bridge (also known as Adequacy Regulations).

Lawful Bases And Data Protection Rights
Under UK data protection law, we must have a lawful basis for collecting and using your personal information. There is a list of possible lawful bases in the UK GDPR. You can find out more about lawful bases on the ICO’s website.

Which lawful basis we rely on may affect your data protection rights which are in brief, set out below. You can find out more about your data protection rights and the exemptions which may apply on the ICO’s website.

Your right of access – You have the right to ask us for copies of your personal information. You can request other information such as details about where we get personal information from and who we share personal information with. There are some exemptions which means you may not receive all the information you ask for. You can read more about this right here.

Your right to rectification – You have the right to ask us to correct or delete personal information you think is inaccurate or incomplete. You can read more about this right here.

Your right to erasure – You have the right to ask us to delete your personal information. You can read more about this right here.

Your right to restriction of processing – You have the right to ask us to limit how we can use your personal information. You can read more about this right here.

Your right to object to processing – You have the right to object to the processing of your personal data. You can read more about this right here.

Your right to data portability – You have the right to ask that we transfer the personal information you gave us to another organisation, or to you. You can read more about this right here.

Your right to withdraw consent – When we use consent as our lawful basis you have the right to withdraw your consent at any time. You can read more about this right here.

If you make a request, we must respond to you without undue delay and in any event within one month.

To make a data protection rights request, please contact us using the contact details at the end of this Privacy Notice.

Our lawful basis for collecting or using personal information to provide and improve products and services for customers is:

• Performance of a Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.

Third Party Processors

Our carefully selected partners and service providers may process personal information about you on our behalf as described below:

Digital Marketing Service Providers

We periodically appoint digital marketing agents to conduct marketing activity on our behalf, such activity may result in the compliant processing of personal information. Our appointed data processors include:
Prospect Global Ltd (trading as Sopro) Reg. UK Co. 09648733. You can contact Sopro and view their privacy policy here: http://sopro.io. Sopro are registered with the ICO Reg: ZA346877 their Data Protection Officer can be emailed at: dpo@sopro.io.”

Cookies

Our Cookies

A cookie is a small file containing a string of characters that is sent to your computer when you visit a website. When you visit the site again, the cookie allows that site to recognize your browser. Cookies may store user preferences and other information. Celerity’s cookies do not collect or store your personal information.
Our website relies on cookies to optimise your user experience as well as permitting features and services to function properly.

Third Party Cookies

Our website is hosted by Netlify. Our website uses some integrations from HubSpot therefore, some of the cookies stored on your device will not be directly related to Celerity.

Netlify

You can view information regarding Netlify’s commitment to protecting your data here: https://www.netlify.com/gdpr-ccpa/

You can view Netlify’s Privacy Statement here: https://www.netlify.com/privacy

HubSpot

HubSpot has its own cookie policy, which you can view here: https://legal.hubspot.com/cookie-policy

You can view HubSpot’s Privacy Policy here: https://legal.hubspot.com/privacy-policy

You can also view HubSpot’s information on website tracking in their Knowledge Base here: https://knowledge.hubspot.com/prospects/use-prospects

Hotjar

We use Hotjar in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users’ experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behaviour and their devices. This includes a device’s IP address (processed during your session and stored in a de-identified form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), and the preferred language used to display our website. Hotjar stores this information on our behalf in a pseudonymized user profile. Hotjar is contractually forbidden to sell any of the data collected on our behalf. For further details, please see the ‘about Hotjar’ section of Hotjar’s support site.

Hotjar has a Compliance and Security Hub on its website here: https://help.hotjar.com/hc/enus/categories/360003405813

You can view Hotjar’s Privacy Policy here: https://www.hotjar.com/legal/policies/privacy/

Google and LinkedIn

Google and LinkedIn analytic cookies help us to improve our website and your user experience. They also track user activity which allows us to display advertisements across the internet, for remarketing purposes. These cookies do not collect or store your personal information.

Occasionally, we may include a link to third-party products or services on our website. These third parties have their own privacy policies which we recommend you reviewing.

When you visit our website for the first time, you are notified that the site uses cookies and as a visitor you are required to ‘Opt-In’ or ‘Opt-Out’ of cookie tracking.

Your Right To Complain To A Supervisory Authority

How to complain

If you have any concerns about our use of your personal data, you can make a complaint to us using the contact details at the end of this Privacy Notice.

If you remain unhappy with how we’ve used your data after raising a complaint with us, you can also complain to the Information Commissioner’s Office (ICO).
The ICO’s Address:
Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Helpline number: 0303 123 1113
Website: https://www.ico.org.uk/make-a-complaint