Author: Tracy Ridgley

Tracy Ridgley is a commercially driven Marketing Director with over 20 years’ experience delivering growth-focused marketing strategies across the IT and technology services sector. She is known for building high-performing teams, driving brand evolution, and aligning marketing investment directly to business outcomes. Tracy began her career in marketing with VAR Unitech Open Systems while completing her studies, gaining early experience in the technology sector. She later took a break from IT to manage a fire and security company specialising in the education market before returning to the industry as Marketing Manager at Celerity. With over 18 years of service at Celerity, Tracy has progressed into a senior leadership role, now leading the company’s marketing, communications, and go-to-market strategy across enterprise and public sector clients. She played a pivotal role in Celerity’s largest rebrand, repositioning the business as a leading provider of managed, cloud, and cyber security services to regulated industries. Tracy also has extensive experience working with key vendors, particularly IBM, on joint co-marketing programmes, budget management, and maximising vendor funding to deliver measurable ROI. A CIM Chartered Marketer, she is recognised for her strategic leadership, commercial focus, and commitment to driving high-impact results.